Starkwhite was chosen to create a long-needed rebranding of the non-profit organization dedicated to the stewardship of Atlanta's Troy Chastain Memorial Park’s natural and historic resources, known as Chastain Park Conservancy. WIth the opportunity to reintroduce the city of Atlanta to the Park, the project was a major success with the public as well as all of the organization's stakeholders. An initial identity was established, along with supporting materials like a letterhead package, signage, brochures, and even fundraising collateral.