Starkwhite worked with their long-time colleagues at EM2 for their client, Oglethorpe University. Oglethorpe University sought a distinctive and impactful way to promote the new Atlanta Laboratory for Learning, also known as A-Lab. A-Lab is based on experiential learning, where education emphasizes learning through direct experience and reflection, rather than traditional classroom instruction. Solutions need to accommodate the varying needs of the individual Centers while maintaining hierarchy and overall brand consistency of the A-Lab
